From the outset, Bayport Financial Services Ghana realised that we would have to gain an intimate understanding of the local people if we were to design financial products that suit their needs. Our local partnerships with trade unions and employers have given us that insight; partners like the Ghana Mineworkers’ Union and the Ghana National Association of Teachers.

Bayport’s clients can borrow money at affordable rates, whereas many of our “unbanked” clients previously had to resort to the loan sharks to borrow money, often at hundreds of percent of interest per year. That is why Bayport Financial Services had made affordable credit available to more people. Our mobile units even visit clients that live far from the closest Bayport branch, bringing our services to rural teachers and farmers.

Bayport Ghana realises that to both benefit the people with relevant product and make a sound business case for Bayport, we have to understand the needs of the local people. Therefore, we have forged ties with local industry, stakeholders and trade unions. Therefore, our Ghanaian partners include the Ghana National Association of Teachers and the Ghana Mineworkers’ Union and these ties have given us a sound understanding of Ghanaian customs and attitudes towards credit.

Those other countries are South Africa, Zambia, Uganda and Ghana. We meet the specific financial needs of Tanzanians with our targeted product offerings and close ties with local stakeholders, trade unions and industry, which have given us an intimate understanding of Tanzanians’ needs. In addition to loans and credit products, we also offer cellular phone contracts, salary advances and insurance.

Bayport Financial Services’ remarkable growth is due to our unique way of doing business, which we call “The Bayport Way”. It holds that we should forge close relationships with local stakeholders, industry and trade unions and that our close understanding of our target market would ensure long-term success.