Bayport education programmes financially assist gifted learners who cannot afford their own tuition. Some of these programmes are so successful – and have produced such outstanding students – that they have become permanent, annual sponsorship programmes. This forms part of Bayport Financial Services’ philosophy of empowering, uplifting and investing in the communities where we are active, rewarding hard work and enabling budding stars to realise their full potential. This is part of “The Bayport Way”.

Bayport Financial Services was established from the outset with the understanding that our business model, or “The Bayport Way” is dependent on Bayport partnerships. They give us an intimate understanding of the markets we serve and help us design products that meet our customers’ needs.

Bayport partners are players such as local industry, trade unions and stakeholders and they help us understand our target market and learn more about its attitudes towards credit. This in turn helps us to design better financial products that better meet the requirements of our customers. Bayport Financial Services continue to invest in partner relationships as key to our success.

Bayport Financial Services’ remarkable growth is due to our unique way of doing business, which we call “The Bayport Way”. It holds that we should forge close relationships with local stakeholders, industry and trade unions and that our close understanding of our target market would ensure long-term success.