Bayport partners

Bayport Financial Services’ business model, or “The Bayport Way”, puts great emphasis on Bayport partners as key players in our success. In fact, if it were not for Bayport partners, we would not have experienced such encouraging growth and success in Africa.

Bayport partners are players such as local industry, trade unions and stakeholders and they help us understand our target market and learn more about its attitudes towards credit. This in turn helps us to design better financial products that better meet the requirements of our customers. Bayport Financial Services continue to invest in partner relationships as key to our success.

Bayport South Africa

Bayport South Africa was established in 2004 and rapidly became a leading supplier of unsecured credit on the local market. Bayport Financial Services’ local operations include a multi-faceted distribution network with fixed branches and mobile units, to ensure that we can bring our financial products to all our clients, irrespective where in the country they live.

Bayport Financial Services’ remarkable growth is due to our unique way of doing business, which we call “The Bayport Way”. It holds that we should forge close relationships with local stakeholders, industry and trade unions and that our close understanding of our target market would ensure long-term success.

Bayport in Ghana

Bayport in Ghana has branches in 23 Ghanaian cities. Bayport Financial Services has become a leading provider of unsecured credit in Ghana since the company was established in Ghana in 2003.

Bayport in Ghana has traditionally partnered with the Ghana National Associating of Teachers and the Ghana Mineworkers’ Union. Bayport Financial Services always partners with local stakeholders that prioritise the best interests of the people. Bayport Ghana has endeavoured to better understand the Ghanaian people, their culture and their attitudes towards credit. This has enabled us to design financial products that speak to the specific needs of the local people.