Bayport Financial Services Ghana

Bayport Financial Services Ghana has been conducting business since 2003. Bayport is a financial services provider that provides unsecured credit in several African countries; in Ghana, we have branches in 23 cities and we have become the largest credit provider in this country.

From the outset, Bayport Financial Services Ghana realised that we would have to gain an intimate understanding of the local people if we were to design financial products that suit their needs. Our local partnerships with trade unions and employers have given us that insight; partners like the Ghana Mineworkers’ Union and the Ghana National Association of Teachers.

Bayport Financial Services Uganda

Bayport Financial Services Uganda is still relatively young, having opened its doors in 2005, but it has experienced encouraging growth and widespread acceptance, quickly becoming a major unsecured credit provider in the country. Today, there are Bayport branches in eight Ugandan cities.

Bayport Financial Services Uganda seeks to understand its clients by establishing partnerships with local trade unions and employers. Uganda was a tough nut to crack, because of its uniquely decentralised civil service payroll system and competitive credit market. Bayport overcame all the obstacles and started prospering, thanks in no small measure to the valuable relationships with local communities.

Bayport Financial Services Zambia

Bayport Financial Services Zambia was established in 2002, making it the oldest of all the Bayport operations in Africa. We have brought affordable, responsible, unsecured credit to Zambians, especially the mineworkers in the Copper Belt.

As such, Bayport Financial Services Zambia’s most important strategic local partner was the Mineworkers’ Union of Zambia. In the meantime, Bayport has expanded into the civil service, as well as the private and public sectors, while also serving many Government employees. Bayport Zambia today has one of the largest financial services infrastructures in the country and we are serving a multitude of Zambians with affordable credit.

Bayport’s clients get affordable credit

Bayport’s clients in Africa benefit from accessible, responsible unsecured credit. This has made Bayport Financial Services one of the leading unsecured credit providers in Ghana, Tanzania, South Africa, Uganda and Zambia.

Bayport’s clients can borrow money at affordable rates, whereas many of our “unbanked” clients previously had to resort to the loan sharks to borrow money, often at hundreds of percent of interest per year. That is why Bayport Financial Services had made affordable credit available to more people. Our mobile units even visit clients that live far from the closest Bayport branch, bringing our services to rural teachers and farmers.

Bayport partners

Bayport Financial Services’ business model, or “The Bayport Way”, puts great emphasis on Bayport partners as key players in our success. In fact, if it were not for Bayport partners, we would not have experienced such encouraging growth and success in Africa.

Bayport partners are players such as local industry, trade unions and stakeholders and they help us understand our target market and learn more about its attitudes towards credit. This in turn helps us to design better financial products that better meet the requirements of our customers. Bayport Financial Services continue to invest in partner relationships as key to our success.